Businesses of all sizes are using video to promote their products and services to new audiences. Professionally produced videos can be very effective in these endeavors.
You may have seen the high-quality, professional videos on large business websites and thought “Wow! That looks incredible!” It must have cost them a fortune. They’re also very effective.
Learn why videos are essential for marketing. Having a professional videographer create them is worth the investment. Learn how to choose the best corporate video production company.
4 Reasons To Use Video Marketing
Video is a great way to connect with potential clients and customers. It is also one of the most cost-effective ways to do business. Here’s why:
1. Transmits Professionalism and Trustworthiness
Companies that are trustworthy and professional are more likely to be transacted with. A high-quality corporate video is one way to quickly convey these qualities.
A study found that consumers prefer to watch videos about products than read about them.
2. Boosts Production value and Credibility
Potential customers will subconsciously see your company in a positive light. This increases your company’s credibility. Customers think “If they can afford nice videos, then they must be doing something right.”
3. Video Helps people Retain more Information
Human brains retain information more effectively when it is presented in video format than text.
One study found that viewers of explainer videos retained 95% of the information, compared to only 10% for those who read text.
4. Video keeps people engaged
It is no secret that attention spans are shorter these days. This is true whether you’re browsing social media or browsing websites.
Professional videos will capture viewers’ attention and keep them there long enough to convey your message.
5 Reasons to Hire a Corporate Videographer
Although you can make your own corporate video, it is often worth hiring a professional videographer in order to produce the best corporate videos to achieve your marketing goals.
Here are four reasons to hire a professional videographer to create your video content.
1. They have the right Equipment
Professional videographers have all the tools necessary to create high-quality videos. These include lenses, lighting, audio equipment and many other tools.
They also understand how to use this equipment for great footage with clear sound.
2. They are able to tell stories
Engaging videos require a compelling story. A professional videographer can assist you in conceptualizing and crafting a compelling story that will engage your audience and leave them wanting for more.
3. They are Available to Assist with post-production
Post-production is a crucial step after the filming has been completed. Professional videographers will have the skillset and the software to transform your footage into something you can be proud to share with all the world.
4. They make it easy
A professional videographer can take the stress out of creating a business video. They will manage all aspects of production so that you can concentrate on your business.
5. You save time (and money)
It can be very time-consuming to create a memorable corporate video by yourself. A professional videographer will take care of everything if you hire them.
Professional videographers have years of experience in creating videos and know how to avoid making costly mistakes that could end up costing you money.
4 Things to Consider When Hiring a Video Production Company
There are so many videographers to choose from. How do you decide which one is best for your business? These are the top four things to consider when making a decision.
1. Portfolio and Experience
Experience and portfolio are important factors when choosing a professional videographer. It is important to make sure the person you are hiring has a solid understanding of lighting, composition, editing, and other aspects.
A competent videographer will have knowledge and experience with all types of cameras. To get an idea about the quality and style of the videographer’s corporate videos, take a look at the examples they have produced recently.
You’re searching for someone who can capture the unique voice of your brand and create professional videos that tell your story in an engaging way.
2. Cost
The price of hiring a professional videographer will depend on the factors.
- Experience
- portfolio
- Location
- Duration
- Other factors
You get what your money pays for. Don’t fall for the trap of hiring an inexperienced videographer or someone with less experience. A poor promotional video will cost you more in the long-term.
3. Style
There are two types of business videos: animation.
Live-action videos are more intimate. Interviews or testimonials might be included from employees or customers. Animated videos, on the other hand can be more entertaining and festive while still conveying key information about your brand.
Your brand identity and the message you want to convey through the video should guide your choice of video style.
4. Time
What length of time do you require the services of a videographer? This is an important question that you should consider when budgeting your project.
You won’t have to budget as much if you only require someone for a half-day or less than if you need them to commit to several days, or even weeks of shooting.
Conclusion
Include well-produced business videos as part of your marketing strategy. They can do great.
A professional videographer can help you create a corporate video that will be memorable. You will not be disappointed. You won’t be disappointed!
