The global education landscape continues to change as the pandemic continues to decline. Marketing your brand is a must for educational institutions.
Your marketing and promotional strategies should be varied if you have an education business. This will allow you to keep up with current trends and increase the appeal of your offerings to students, teachers, and their families.
This article will discuss the best ways to prepare promotional activities for your education company.
Create Your Ideal Student Profile
Before you can decide on a marketing strategy or campaign, it is important to understand and identify the type of student your business is best suited to.
Ideal students are enthusiastic about the business’s programs and willing to put in the effort to complete them.
These are some questions to consider when determining your ideal student profile.
- What are the most common problems that your ideal student faces?
- What are their common learning goals?
- What are they looking for in an educational program?
- What do you offer your education business that addresses all the above?
These questions will lead to more qualified leads. However, in order to make this a promotion plan, you need to conduct additional market research to identify your target audience.
You should also include data on your competitors such as prices, user reviews and test scores. To better assess your business’s strengths and weaknesses, as well as to collect quality data for marketing materials, you should examine the results.
Your research can also help you target events that will attract your audience. It’s a great way to generate buzz about your educational brand by meeting future students and passing your business cards.
Focus on Digital Marketing
No matter how big or small your business is, online promotion can be very successful for your educational services.
Digital advertising has the greatest advantage over traditional advertising because it allows for precise targeting based upon demographics and engagement habits.
The most popular digital marketing methods are search engine advertising, social media ad campaigns, and video advertising.
Marketing professionals recommend combining each of these channels as they have their own advantages and disadvantages.
Social Media
Social media can be used in many ways to promote your education company, increase website traffic, and expand your reach to potential enrollees.
Remember that your ultimate goal when using social media to promote your education business is to build trusting relationships with your target audience through the proper interactions.
You’ll be able to build brand awareness by interacting with potential students via platforms that have a lot of youth engagement.
TikTok, for example, makes it easy for businesses to be creative with their marketing ideas. Businesses can simply participate in viral videos or copy trends and adapt them to their message. This may seem daunting, but it’s worth it!
Use Video
Your current promotion strategy may not include video marketing. Instead, you should focus your efforts on creating compelling video content.
It is the most popular content format on social media and it can drive brand awareness.
Examples of video content that is suitable for education businesses include how-to or educational videos, footage of your premises (if possible), explainer videos and animated content.
Alumni testimonials are also available. Live streams are another example. Let your viewers decide what video content to create.
Monitoring key performance indicators such as peak live viewers and subscription growth on sites such YouTube will help you respond to your viewers’ preferences.
Invest in Great Website
A modern, engaging website that is easy to use and navigates well is just as important for an education business’s quality programs and staff.
You are losing a lot of potential students if your website is still built on WordPress. Your digital ads and campaigns should direct users to your site.
Students and their parents and guardians will want to know important details, including pricing and timetables. A FAQ section on your website should contain clear explanations.
It is possible to create targeted landing pages that display all the options available for your products or services. This SchoolLockers example is an example. For easy navigation, they divided all options into clear categories.
A special area that is only accessible to registered users is another great way to keep people interested. You have students who are interested in enrolling in your programs or courses.
This area allows students to post their notes, download learning material, track their progress and even use a bulletin board. It is a priority to create an interactive portal for your education company if it doesn’t exist.
Mobile optimization is another important consideration. Mobile optimization is a must. You may be amazed at how many people view educational websites and complete entire online courses using their smart phones. Your website should also be optimized for these users.
Collect online reviews
To encourage existing users to leave feedback, make it as simple as possible. You can even have some fun with it! Instead of having students fill out dozens of forms, you could create a star-based rating system.
If you don’t receive enough reviews, you can offer discounts, gift cards or bonus points. If you have good relationships with your users, it is a good idea to ask for feedback via email or other contact channels.
Customer Relationship management
A business that teaches education should market itself as a brand. This means that it should focus some of its efforts in customer service management.
There is one difference between a regular, for-profit business handling customer service and an education company doing the same.
Your students aren’t consumers who only want to buy your products. They should instead continue to build a community and legacy based on their experience with your program.
A education CRM is a useful tool to help you manage your relationships with users. Make sure you reply to every question, comment or review as quickly as possible.
You should not discount questions already answered in the FAQ. Never ignore negative reviews. Negative comments should be addressed politely to show your potential students how you handle situations in which your education business fails to meet expectations.
This will ensure that your students are open to learning from you and that you are prepared to consider other experiences when creating your curriculum.
