E-commerce is bigger and better than it ever was, with retail e-commerce sales expected to reach $7.4 Trillion by 2025. In this highly competitive world, survival can be difficult.
Forbes reported that new entrants to the market are driving up advertising prices on social media channels such as Facebook (ads up by 47% for this channel), and driving down ROI.
Apple’s privacy updates in iOS have made it impossible to share data across apps unless the user has chosen otherwise. Advertising on traditional channels is less effective due to this.
These trends will help you succeed whether you’re an ecommerce startup or a business that is already struggling to keep up with the competition.
Boosting Customer Retention via Personalization
While you may not be able attract every customer, you can make sure your success continues by taking steps towards retaining your e-customers.
You can do this by implementing a multifaceted strategy that personalizes each customer’s journey.
If multiple Salesforce users have the same name and you use a CRM platform such as Salesforce, the Salesforce merge account feature allows you to combine all the information and create one account.
This account will contain all the information you need to create targeted campaigns.
Other key strategies include personalizing homepages with cookies, offering online assistance to help customers make the right purchases, displaying items that have been viewed before, and customizing your web messages by giving new users an incentive to join your email list.
Prioritizing Voice Search
Loop Ventures research shows that voice search will be used by approximately 75% of US households in 2025. Voice search is a major motivator to make changes in your content and keywords in line with this trend.
Answer-based content is the main strategy. Use a 40-word introduction followed by bullet points and tables. You should write in the way people talk.
Voice search queries are more complex than written searches. You can use long-tail keywords to help you with verbal queries. A person might search for “weather New York” in text search.
However, if they use voice search to find the answer, they will be able to ask “What’s the weather like in New York right this moment?”.
You can also include synonyms for phrases and keywords that are genuinely relevant to the question being asked. You can review your content and make changes to ensure it addresses specific questions or problems.
You can break up large topics into smaller sections and make paragraphs or videos to address specific questions.
Based on Augmented Reality Apps
Some industries–particularly fashion, jewelery, makeup, and interior design–are offering customers augmented reality experiences, enabling them to see what their chosen items would actually look like on their faces or bodies, or in their homes.
With brands such as Gucci and Adidas all competing for customers’ attention, the virtual fitting room market is expected to reach $12.97 billion by 2028.
Make sure you choose an AR app that supports scanning technology if you plan to create one.
This allows customers to scan their phones using their smartphones and see how the chosen clothing items would look in real life. AR apps can help you stand out from the rest by being more authentic and personal.
E-commerce is growing rapidly, but for startups this can make it more difficult to attract business. While the cost of advertising on social media platforms like Instagram and Facebook is increasing, ROIs are much lower.
To boost your chances of success, invest in personalization, create question/answer-based content, and consider adding top tech like VR to your business app.
